INFORMATION COLLECTED ONLINE

COOKIES

Our website uses cookies to track your visits through Google Analytics and Google Adwords and Google Analytics Remarketing in conjunction with DoubleClick as described in the following paragraphs.

What is a cookie? A cookie is a small piece of data that is sent from our web server to your browser, which is saved on the hard drive of your computer. A cookie cannot read data off your hard disk or read cookie files created by other sites, and it will not damage your system. You can change your browser settings to refuse cookies or alert you when a cookie is being sent at any time. We do not use cookies to identify you personally.

 

COOKIES / GOOGLE ANALYTICS

This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on the website. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked by to individuals. This will help protect your privacy. Using Google Analytics we can see what content is popular on the website and strive to give you more of the things you enjoy reading and watching.

 

COOKIES / GOOGLE ADWORDS

Using Google AdWords code we are able to see which pages helped lead to contact form submissions, software downloads, and purchases. This allows us to make better use of our paid search budget.

 

COOKIES / REMARKETING WITH GOOGLE ANALYTICS

We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show our ads on sites across the internet. NWPS and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our websites.